6 Ideas for Marketing Your Aesthetics Business to Clients

When you run a busy aesthetics practice, you’re constantly thinking about ways to grow your business. Great marketing is the key to attracting and retaining your clients, especially as the dermal fillers market continues to grow, with new fillers on the market all the time.

With that in mind, here are some ideas for marketing your aesthetics business, and beauty salon advertising examples to inspire you!

1. Highlight Beauty Salon Advertising Examples on Social Media

One of the best ideas for marketing your aesthetics business is to use the power of social media for visual marketing, known as storytelling. Here are some Botox marketing ideas using social media:

Showcase your before and after photos, as clear beauty salon advertising examples
Offer tips and advice to potential clients interested in new fillers on the market
Post new educational content about the dermal fillers market and options for clients to show your expertise and convey trust.
Use a variety of images, videos, and text on social media to maximize your social Botox marketing ideas.
Talk about the new dermal fillers available, such as Hyaluronic acid (HA) fillers, Calcium hydroxylapatite (CaHA) fillers, and Polylactic acid (PLLA) fillers.
Explain how the dermal fillers market is growing with the development of second-generation Restylane Refyne and Defyne fillers, plus Vollure and RHA (Resilient Hyaluronic Acid).
As part of your Botox marketing ideas, talk about how trends in the dermal fillers market are changing, with developments such as AI recommendations and personalized treatment plans, ‘soft injections’, and personalized treatments that gently enhance individual areas of the face.

Botox marketing ideas that convert: PPC

Alongside these social media-based beauty salon advertising examples, you can also use social media to run targeted adverts, creating campaigns around the specific products and services that you offer.

2. Offer Promotions for the Dermal Fillers Market

One of the best ideas for marketing an aesthetics business is to offer seasonal promotions throughout the year. These Botox marketing ideas could include:

Sharing offers for new fillers on the market, so that customers are tempted to try something fresh - the dermal fillers market is growing fast and there’s always something new to tempt clients!
Marketing repeat deals, offering money off the next treatment (loyalty cards or similar are an example of Botox marketing ideas that can offer excellent conversions.)
Sharing seasonal discounts
Offering referral deals such as a ‘buy one get one free’ to get new clients through the door - a classic beauty salon advertising example
Using new fillers on the market to create themed and seasonal packages, such as “winter hydration packages” and “summer beach ready” packages.
Offering special event packages too. One of the most successful Botox marketing ideas is to provide pre-wedding preparation ‘glow up’ Botox packages, or even for Bachelorette parties!

These are just some beauty salon advertising examples, so be creative and track what works and doesn’t, so you build a baseline for future advertising.

3. Build Your Business Referral Program for Loyal Clients

The dermal fillers market has a loyal client base, and fans of dermal aesthetics are usually keen to know when there are new fillers on the market.

So one of the most powerful ideas for marketing your aesthetics business is to have a referral program that incentivizes your existing clients to market your practice for you!

There are many referral-based beauty salon advertising examples, and we share many of them in our AAOPM member network as part of our program content.

Referral programs can be delivered digitally via apps or via paper-based loyalty ‘stamp’ cards. You can provide digital codes to share with friends to unlock special referral offers, or provide a written code or even simply a name of a known client, to offer similar deals.

Your clients market your services and receive their aesthetics services for free or at a lower cost, while you enjoy the new custom without the cost of paid-for advertising. It’s one of the most powerful Botox marketing ideas we see in the business!

4. Digital Botox Marketing Ideas: Invest in SEO

The dermal fillers market is growing rapidly and there are constantly new fillers available on the market. As a result, one of the most sustainable ideas for marketing your aesthetics business is to invest in SEO; especially local SEO.

Your beauty salon advertising examples will be worthless if your clients can’t find you on Google Maps! So again, one of the most powerful Botox marketing ideas is to get back to basics and invest in Google Local SEO.

If you look online you’ll see a range of beauty salon advertising examples in your business’s geographic area. Make sure you are competing with full information about your aesthetic practice, photos of your business, opening hours, contact details, and customer reviews. Add a tagline about the new fillers on the market that you offer.

Again, one of the popular ideas for marketing aesthetics businesses is to incentivize customer reviews. Ask your clients to leave a review about your aesthetic practice and offer them entry into a competition to try one of the new fillers on the market!

5. Botox Marketing Ideas that Cut to The Chase: Be Superb at What You Do

Even the best beauty salon advertising examples are pointless if they aren’t backed up with a genuinely excellent service.

So if you're looking for ideas for marketing your aesthetics business, get back to basics. Make sure you are certified and trained to the highest standards with accredited courses in your field. Earn your credentials on the dermal fillers market and display them to your clients.

The dermal fillers market is filled with practitioners who have received low-quality training and lack experience in their field. It is all too easy to set up and start offering new fillers on the market, combined with exciting Botox marketing ideas that persuade clients (usually with cheap prices.)

So one of the best ideas for marketing an aesthetics business is simply to be incredibly good at what you do. The AAOPM can help you to become qualified and up to speed with top-quality certified training on everything from professionally injecting the new fillers on the market, to learning the latest beauty salon advertising examples and cutting-edge Botox marketing ideas that convert.

How the AAOPM can help you with ideas for marketing aesthetics business

Trust the AAOPM to help you build a top-quality aesthetics business! Our membership offer encapsulates everything from in-clinic medical and aesthetics training (including hands-on injectables training) and a full program of support to help you get the most from the dermal fillers market; from Botox marketing ideas to website support and client paperwork.

6. Local Botox Marketing Ideas: Host An Event

The dermal fillers market is constantly evolving and your Botox marketing ideas need to be creative to stand out amongst the noise!

Popular beauty salon advertising examples include event hosting. These kinds of ideas for marketing aesthetics businesses are particularly good because you’re completely in control (unlike, say, with online PPC where competing Botox marketing ideas and other brand’s beauty salon advertising examples can take precedence because of their larger advertising budgets.)

Events are a great idea for marketing your aesthetics business and they are also a lot of fun! Simply open your salon out of hours and turn it into a party. Offer Botox ideas such as free consultation, overviews of the dermal fillers market (particularly new fillers on the market), and examples of what you can achieve with your expert approach.

Remember to highlight plenty of beauty salon advertising examples with print materials and brochures, ‘before and after’ photos, and staff on hand to answer any questions about the dermal fillers market, new fillers on the market, and what kinds of results they can achieve.

Make it into a party with some drinks and nibbles, and have a competition on the night; perhaps for new customer bookings. This is one of the most fun ideas for marketing an aesthetics business and it’s a tried and trusted one that works!

Ideas for Marketing Aesthetics Businesses Without Breaking the Bank

Some beauty salon advertising examples are highly expensive, but every practice owner wants ideas for marketing their aesthetics business that are affordable and with an attractive ROI. With new fillers on the market constantly, there is so much scope to build a profitable aesthetics practice!

To grow your business sustainably, focus on Botox marketing ideas that are more affordable, especially as you grow.

These could be beauty salon advertising examples that focus on the existing dermal fillers market or new fillers on the market, such as:

“Refer a Friend” schemes, simply using word of mouth to share the current excitement about the dermal fillers market (WOM ideas for marketing aesthetics business can work brilliantly!)
Education videos on social media or your website about new fillers on the market
Advice for nervous clients about the dermal fillers market and its safety (including the advances of new fillers on the market)
Promotion of your advanced qualifications in administering injections and professionally working in the dermal fillers market, via the AAOPM!

How the AAOPM Can Support Your Ideas for Marketing Aesthetics Business

From professional accredited Botox training and filler training, the AAOPM is here to help you become a skilled and certified practitioner, able to operate at the highest standards in the lucrative dermal fillers market.

We can also help you to grow a profitable and successful aesthetics practice with a comprehensive program of marketing resources, aimed to help you profit from the latest new fillers on the market.

Find out more about our membership options, which include professional networking, marketing support, workshops throughout the year, and more! Why not request a catalog to browse at leisure!